Why your website needs a cookie consent banner

Stay compliant, retain analytics data, and build user trust.

With privacy laws tightening and Google Analytics enforcing consent requirements, having a cookie consent banner on your site is more essential than ever.

What are cookies?

Cookies are small text files stored on a user’s device by their web browser. They help websites remember things like login details, preferences, or what’s in a shopping cart.

• First-party cookies are set directly by the website a user is visiting. These are typically used for essential functions like keeping users logged in or remembering language preferences.
• Third-party cookies are set by external services, such as ad networks, social media platforms, or analytics tools like Google Analytics. These cookies often track users across different sites for marketing or data analysis purposes.

Why cookie consent matters

Privacy laws like the GDPR (in the EU) and similar regulations globally require websites to inform users about cookies and obtain consent—especially when using third-party cookies for tracking or analytics.

Recently, Google Analytics has started requiring user consent signals in order to collect data. This means that if your site doesn’t have a consent banner, you may not receive as much meaningful user data from Google Analytics at all—limiting your ability to understand visitor behavior and measure performance.

Adding a cookie banner helps you:

• Stay compliant with global privacy laws
• Maintain access to key analytics and marketing data
• Build trust with users by being transparent about data use

In short, adding a cookie consent banner isn’t just about checking a legal box—it’s now a key part of keeping your analytics tools functional and your users informed.